RJ de Vera will lead the association's continued pivot into a digital-first strategy to support SEMA members and the aftermarket industry.
Aftermarket Matters
Shopper consideration jumped 39 percent over the past month and increased 18 percent over the last week
The San Diego, June 2-3, event will give shop owners the necessary tools to identify, market to, and retain their ideal customers.
For the second year in a row, Toyota and its luxury sibling Lexus take home the top brand prizes.
The free podcast is where service professionals, technicians, business coaches, educators, and industry executives share their success stories.
Additions of Zack Burgess as OESA’s new senior manager, Marketing and Communications, and Tiangey Coomber as OESA’s new manager, Events, are also announced.





