Value-driven brands are seeing increased interest as consumers search for quality vehicles that align with their tightened budgets.
Aftermarket Matters
The tire’s sidewalls are infused with puncture-resistant Aramid fibers, the same material used in bulletproof vests.
Colors make lights easier to locate in toolboxes, workbenches, or dark environments, while preventing mix-ups in busy shop settings.
“The expansion of these tariffs will have far-reaching consequences," says Bill Hanvey, president and CEO, Auto Care Association.
Independent automotive aftermarket also seeks OEM repair data to level the playing field with dealership service and repair centers.
The average response rate for direct mail is 4.4%, higher than email’s 0.12%, but these results rarely materialize after a single touchpoint.
Attendees of the Auto Value & Bumper to Bumper event also connected with suppliers and explored the latest tools and technologies.
