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Industry veteran Mike DelaCruz launches shop marketing agency Overdryve

Overdryve focuses exclusively on the automotive repair and service industry, and builds custom marketing plans tailored to each individual shop

Sunnyvale, Calif.—Mike DelaCruz has announced the launch of his own full marketing services agency, Overdryve, with a focus exclusively in the automotive repair and service industry. Overdryve builds custom marketing plans that are tailored to each individual shop and manage the path forward.  

Mike DelaCruz, founder and CEO, Overdryve

“The goal with Overdryve is to manage everything marketing related and give shop owners back their most important, irreplaceable commodity in life — their time,” DelaCruz said. “If you think about the average shop owner and their daily workload, from managing a team, having to interact with their customers, meeting payroll deadlines, keeping everyone up-to-date with the latest tools and training — plus balancing family time on top of all that? There are only 24 hours in a day and certainly no ‘pause’ button on life. Overdryve manages all of the marketing and gives their clients back their time.”

For more information, DelaCruz can be texted directly at 510-861-0132, or emailed at Visit for additional info.

About Mike DelaCruz

DelaCruz has been a figure in the automotive aftermarket industry for more than a decade, and has been a mainstay at numerous industry events, including Ratchet + Wrench, AAPEX, SEMA and VISION Hi-Tech Training and Expo. DelaCruz currently serves on the ASCCA Government Affairs Committee, is a trustee on the ASC Educational Foundation and is the ASCCA Chapter 42 Representative in San Jose, Calif.  

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