By the 2023 model year, 10 out of 14 ADAS features had surpassed 50% market penetration, with five features exceeding 90% penetration
Bedford, Mass. and McLean Va.—The Partnership for Analytics Research in Traffic Safety (PARTS) has released an updated report detailing the expanded deployment of advanced driver assistance systems (ADAS) in passenger vehicles.
This latest report shows that by the 2023 model year, 10 out of 14 ADAS features had surpassed 50% market penetration, with five features exceeding 90% penetration. In contrast, none of the ADAS features had exceeded 75% penetration in PARTS’s 2021 report.
Key findings from the updated report indicate that forward collision warning, automatic emergency braking (AEB), pedestrian detection warning, pedestrian AEB, and lane departure warning have achieved the highest levels of U.S. market penetration, ranging from 91% to 94%.
Additionally, lane keeping assistance, automatic high beam, blind spot warning, adaptive cruise control, and lane centering assistance have also demonstrated significant U.S. market penetration, each exceeding 50% equipment in new vehicles.
These findings were based on data from approximately 98 million passenger vehicles sold in the United States, covering 168 different models from model years 2015–2023, produced by nine automobile manufacturers. This data set represents more than double the number of passenger vehicles sold and an increase of 75 models compared to the previous report.
The automakers that provided vehicle equipment data include Ford, General Motors, Honda, Hyundai, Mazda, Mitsubishi Motors, Stellantis, Subaru, and Toyota. These partners collectively account for approximately 80% of the U.S. passenger vehicle market.
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