Press "Enter" to skip to content

TIA, MOHR to offer commercial and multi-unit dealership management training

The virtual Commercial Tire Store Leadership class will take place every Tuesday, 10 a.m. to noon, EST, from March 7 to April 25

Bowie, Md.—The Tire Industry Association (TIA) and MOHR Retail have scheduled two virtual leadership training classes in March, one tailored to managers of commercial tire dealerships and the other for managers of multi-location retail tire outfits.

The virtual Commercial Tire Store Leadership (vCTSL) class aims to develop the interpersonal skills managers need to create connections, coach and retain associates who consistently deliver exceptional performance and memorable customer experiences. The class consists of eight two-hour sessions covering Role of the Leader, Discovering Your Leadership Style, Communication Skills, Setting Performance Expectations, Improving Below Standard Performance, Effective Floor & Field Supervision and Coaching in Real Time.

Recognizing the new complexities and pressures in multi-retail environments, the virtual Retail Multiunit Leadership class (vRML) focuses on helping district managers and regional leaders develop the skills needed to meet today’s demands and build a culture that prioritizes trust, resilience, inclusivity and safety. Five class modules, each three and one-half hours long, will cover Roll of the Leader, Developing Your Leadership Style, Motivating Managers with Below-Standard Performance, Coaching Coaches and Maximizing Store Visits.

The virtual Commercial Tire Store Leadership class will take place every Tuesday, 10 a.m. to noon (Eastern), from March 7 to April 25. Tuition cost is $750.

The virtual Retail Multiunit Leadership class also will take place on Tuesdays, 1:00 p.m. to 4:30 p.m. (Eastern), from March 7 to April 4. Tuition cost is $975.

Tire store personnel are encouraged to register early as class size for each course is limited.

In all, TIA and MOHR will offer seven online leadership training classes in 2023 for managers of retail, commercial and multi-store tire dealerships, plus two virtual retail sales and service (vRSS) classes. The schedule includes three virtual Retail Tire Store Leadership (vRTSL) classes, two vRML classes, two vCTSL classes and two vRSS classes.

To learn more and to register for either or both vCTSL and vRML classes, visit the TIA website,, click on Training and Commercial Shop or Multi-Shop under Leadership Training.

For additional questions, contact TIA Director of Training Christine Hoogenboom at

Comments are closed.

Bringing you regional and national automotive aftermarket news
Verified by MonsterInsights