This marks six years of collaboration including the development of a custom vehicle build for the inaugural “MAHLE: The Choice of Champions” technician promotion
Farmington Hills, Mich.—MAHLE Aftermarket has renewed its partnership with motorsports legend Casey Currie for the 2023 season, marking six years of collaboration including the development of a custom vehicle build for the inaugural “MAHLE: The Choice of Champions” technician promotion. Currie is also an integral member of the MAHLE engine parts test team and regularly participates in leading off-road competitions and exhibitions across the United States driving a MAHLE-branded vehicle.
“Since day 1 of our partnership with Currie, similar to his well-known motorsports persona, it’s been a non-stop adventure with many milestones already achieved and memories captured,” said Jim Kahut, Head of Marketing at MAHLE Aftermarket North America. “Casey and his team have become a part of the MAHLE family, seamlessly connecting with our customers, staff and product technicians and we look forward to what still lies ahead in our flourishing relationship.”
Kicking-off the first event of the year, Currie and his team will compete in the 2023 Progressive King of the Hammers, considered the toughest week of one-day, off-road races in the world, Feb. 2-11, in Johnson Valley, Calif.
Other notable racing events slated for the 2023 season through the MAHLE Aftermarket and Casey Currie sponsorship include:
- 2/2-2/11 King of Hammers | Johnson Valley, CA
- 3/3-3/12 Daytona Bike Week | Daytona Beach, FL
- 4/1-4/9 Moab Easter Jeep Safari | Moab, UT
- 4/28-5/5 Norra 1000 – Baja Ca, Mexico
- 5/19-5/21 HyperFest | Alton, VA
- 6/11-6/16 Hot Rod Power Tour | Hampton, GA to Bristol, TN
- 8/4-8/6 Jeep Jamboree | Rubicon Springs, CA
- 8/16-8/20 Vegas 2 Reno | Las Vegas, NV to Reno, NV
- 11/13-11/18 Baja 1000 | Baja Ca, Mexico
Through the partnership agreement, Currie will also once again play a pivotal part in the second annual “MAHLE: The Choice of Champions” technician promotion, providing one of the two, custom-built vehicle prize options that will be offered: a one-of-a-kind, off-road-ready Jeep Gladiator. In addition to participating in various social media activities to help bring awareness to this year’s exciting program, Currie will join some of motorsports’ most notable personalities during an exclusive VIP reception at the 2023 Automotive Aftermarket Product Expo (AAPEX) in November for the grand-prize drawing.