Rational Automotive Repair rebrands as North Star Automotive with a goal of building southern U.S. regional network
Austin, Texas—Rational Automotive Repair, in Austin for nearly four decades, has been acquired by Bill and DeAnna Rogers and their son, Ryan Hawkins. The business has been rebranded as North Star Automotive, reflecting the new owners’ long-term vision of building a regional network of auto repair shops across the southern U.S.
“It was important to me that the next owners uphold the reputation we’ve built,” said founder and retiring owner Paul Sims, who launched Rational Automotive Repair in 1987 after leaving the dealership world.
The Rogers family brings with them a portfolio of small businesses across Texas. Hawkins, who will lead day-to-day operations and has a decade of experience in the auto parts industry, said he is looking forward to maintaining the shop’s commitment to transparency while positioning it for future growth.
“We’re honored to carry forward the legacy Paul built,” said Bill and DeAnna Rogers. “This shop has always stood for honesty, transparency, and community, and that won’t change. North Star Automotive is more than a new name — it’s a symbol of our commitment to guide customers with clarity, care, and integrity.”
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