Along with two complimentary networking events, TIA will offer a lineup of educational sessions, taking place at the SEMA Show
Bowie, Md.—The Tire Industry Association (TIA) has announced that registration is now open for its 2026 networking events taking place in conjunction with the Global Tire Expo (GTE), powered by TIA, at the SEMA Show in Las Vegas.
Along with two complimentary networking events, TIA will offer a lineup of educational sessions addressing technical, safety and business topics impacting tire industry professionals.

TIA will kick off the week with its Tire Industry Networking Reception on Monday, Nov. 2, from 6:00–8:00 p.m. at Planet Hollywood Resort & Casino in the Gallery. The complimentary reception will feature drinks, food and an opportunity for attendees to reconnect with industry colleagues ahead of the opening of GTE.
On Tuesday, Nov. 3, attendees are invited to the TIA Booth Happy Hour from 3:30–5:00 p.m. at TIA Booth #41067 in the Lower South Hall of the Las Vegas Convention Center. The complimentary event will feature networking and refreshments along with an opportunity to connect with TIA leadership and fellow industry professionals.
An RSVP is required for each networking event. Attendees planning to participate in both the Monday evening Networking Reception and Tuesday Booth Happy Hour must register for both events. Attendees are welcome to come and go at their convenience and are not required to stay for the duration of either event.
Note: Registration for TIA’s networking events is separate from SEMA Show registration and does not provide admission to the SEMA Show or Global Tire Expo. Attendees who plan to access the show floor, including the TIA Booth Happy Hour on Tuesday, must separately register for and have the appropriate credentials to attend the SEMA Show.
TIA’s educational programming begins Tuesday, Nov. 3, with sessions covering passenger, light truck and commercial tire service as well as emerging vehicle technologies.
Tuesday’s sessions include “Truck Tires TPMS at 10: TPMS in Commercial Truck Tires” and “Tires at 10: Passenger and Light Truck Tire Conditions Analysis,” both taking place from 10:00–11:00 a.m. The afternoon continues with “Tires at 2: ADAS and the Future of Custom Tire and Wheel Fitments” from 2:00–3:00 p.m.
Education continues Wednesday, Nov. 4, with “TPMS at 10: Curing the TPMS Pain Points” and “Truck Tires at 10: Emergency Road Service Safety” from 10:00–11:00 a.m. At 2:00 p.m., “Management at 2: Making Customer Service Part of Your Brand” will shift the focus to the business side of the tire industry and the role customer service plays in building a successful brand.
“GTE gives the tire industry a unique opportunity to come together for more than just the show floor,” said TIA CEO Richard “Dick” Gust. “Between our educational sessions and networking events, attendees have the opportunity to learn about issues directly affecting their businesses while also building relationships with colleagues from across the industry. We look forward to welcoming everyone back to Las Vegas this November.”
Registration for TIA’s networking events is now open. Register now.
For additional information on TIA’s 2026 Global Tire Expo events and educational programming, visit https://www.tireindustry.org/events/gte-2026/.




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