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Federated Car Care Center program gets upgrades

Enhanced program comes with additional business management support and training opportunities helpful in day-to-day shop operations

Staunton, Va.—Federated Auto Parts has added several enhancements to its Federated Car Care Center program designed to help its Car Care Center customers improve and grow their businesses.

“The Federated Car Care program continues to be the industry’s premier support program for professional automotive service providers,” said John Marcum, director of marketing for Federated Auto Parts. “Federated has always supplied its Car Care Center customers with brand name quality parts, extensive training and marketing support. We recently upgraded the program with additional business management support and training opportunities that help shops increase their bottom lines.”

The enhanced Federated Car Care program features updated signage, marketing support, image enhancing tools, wearables, business management assistance and other information that is helpful in day-to-day shop operations. In addition, labor assurance and road hazard insurance programs are provided as part of the Federated Car Care program as is a free roadside assistance program which has been expanded to 365 days and the reimbursement increased to $125.

The Federated Car Care program also offers customers a new health benefits program from Lockton Affinity which provides Car Care customers the cost savings of level-funding without taking on added risk. The program gives employees access to broad, national networks while providing health benefits.

Federated Car Care customers have access to The Group Training Academy, the award-winning site that offers best-in-class education and training. The Group Training Academy provides online and in-person training opportunities, including the AVI Training Conference and local hands-on training seminars using The Group Training Academy’s hybrid/electric vehicle and other hands-on training aids. New training content is frequently added to the website.

For more information about the Federated Car Care Center program, contact a Federated Auto Parts distributor or visit

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