Don Keeling assumes the VP of sales role after the retirement of Bruce Overton, while Kenny Gross replaces Keeling as director of sales
Mundelein, Ill.—Alltech Automotive, a manufacturer of aftermarket parts, has announced effective June 30, Don Keeling and Kenny Gross will assume new management roles.
Keeling assumes the VP of sales role after the retirement of Bruce Overton. He joined Alltech Automotive in January of 2024 as national sales manager, and most recently held the position of director of sales with key customer responsibility. Keeling has been an industry veteran and sales leader for over 30 years.
“I look forward to helping continue our growth and building on our past successes in my new role at Alltech,” said Keeling. “We offer a unique sourcing experience and brand options for our customers and future customers. Our expertise in supply chain and cross-dock opportunities are second to none.”
Gross replaces Keeling in the role of director of sales. He joined Alltech Automotive in January of 2025 as national sales manager and has 12 years of automotive aftermarket experience. “I am incredibly thankful for the opportunity to serve as the director of sales for Alltech. With this new role, I look forward to collaborating with our leadership team to drive sales to new heights.”
Nancy Liu, president and CEO of Alltech, said, “We are fortunate to be able to promote from within. Don and Kenny are very deserving of these positions and will help foster continued growth and success, working with all business segments and customers.”
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