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Woman- and minority-owned body shop joins ProColor Collision

After 34 years, Autos R Us now serves commercial and independent customers as ProColor Collision Houston NE

Houston—Autos R Us, a woman- and minority-owned independent auto body repair shop in northeast Houston, now serves commercial and independent customers as ProColor Collision Houston NE.

For 34 years, Erma Palmer has owned and operated the business, and as demand continued to rise, she said she recognized the opportunity to expand her reach and improve her operational efficiencies.

“I pride myself in making bold decisions to advance my career and business,” said Palmer. “After I spent 20 years with a law firm, my husband, Jerry, and I decided it was time for him to move from working at auto body shops to us having one of our own. After three decades in business, many people would coast, but not us. We knew we could do more and explored how to reach our full potential.”

ProColor Collision Houston NE is a state-of-the-art I-CAR Gold-certified repair facility, and the team of certified technicians has years of experience.

“We are happy that ProColor Collision’s proven strategy and dedicated support team speaks to successful independent shop owners like Erma,” said Scott Bridges, senior vice president of FIX Network USA, ProColor Collison. “We are confident that combining our business tools and their focus on growth and success positions ProColor Collision Houston NE for another 34 or more years of success.”

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