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What’s hot and what’s not — Axalta releases color popularity report

Recent automotive trends are in sync with the latest home, fashion and product trends, including an interest in green-blue and green-yellow shades

Philadelphia—Axalta released its 68th annual Global Automotive Color Popularity Report this week revealing the most common automotive colors on the road today are white (38 percent), black (19 percent) and gray (15 percent). Gray increased by two percentage points worldwide and is at a 10-year high.

Holding steady at 38 percent of the total global market for the last three years, white is the most frequently purchased automotive color globally for 10 consecutive years. Silver continues to decline in all regions and its popularity is now in the single digits at 9 percent. Black holds steady year-over-year and remains a favorite in luxury vehicles. 

Axalta’s report draws on data from every country where consumer automobiles are produced and provides detailed production data to enable automakers to observe trends and patterns across the globe and in particular markets.

Recent automotive trends are in sync with the latest home, fashion and product trends, including an interest in green-blue and green-yellow shades, the report stated. Also noteworthy is the increasing global use of gray and the color nuances such as fine flake effects and hints of colorful flakes.

The results of Axalta’s Global Automotive Color Popularity report are based on Axalta’s analysis of 2020 automotive build data and are an indicator of current market trends. Axalta began reporting on the industry’s coatings color in 1953 and continues to report on color trends. In addition, color forecasts are reported in Axalta’s global annual color trend forecast.

The future landscape of automotive color continues to change as vehicle and consumer preferences evolve. Axalta designs conceptual colors that are aesthetically and functionally beneficial to the vehicle surfaces. For more information, visit the company’s annual Global Automotive Color Popularity Report and Color Trend Report. Prior years’ reports can be found here.

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