Based in Avondale, Jason Smith began his industry career as a painter in 2014 and now drives company culture at his family-owned shop
Milwaukee, Wis.—1Collision has announced that Estrella Collision has joined its nationwide network. Based in Avondale, Ariz., the shop is a family-owned and -operated collision repair and paint facility.
“Honesty is our best policy,” said Jason Smith, owner of Estrella Collision. “With honesty and transparency being our number one goal, everything else falls into place.”
Smith started in the industry as a paint technician in 2014 and noticed that some shops weren’t treating employees well. “I set out to do it better and treat employees as equals,” he said. “That’s what I believe truly sets us apart from other shops.”
When employees feel valued, Smith said they care about the product they put out. “We are not a shop that passes blame. We all own it together, which attributes to the honest atmosphere we have. We are like a family.”
Smith decided to become part of 1Collision after hearing industry people he respects and trusts speak highly of the network. “I like the idea of meeting new people with different ideas on the future direction of the industry. With the group discounts available and the reasonable fees, I felt the risk vs reward was there.”
John Hollingsworth, director of new business development, added, “We’re excited that Jason and his team came on board with 1Collision. They are a staple shop in the Avondale market and part of the start of our growth in Arizona. We look forward to growing our partnership and helping them reach their goals.”
Smith said he is looking forward to learning more about the services offered by 1Collision.