The average response rate for direct mail is 4.4%, higher than email’s 0.12%, but these results rarely materialize after a single touchpoint.
Posts published in “Columnists”
As an industry, we must look at our business models and figure out now how to adjust to each generation.
Who are the Baby Boomers, what are their driving tendencies and what are the best ways to service them? Here are a few tips.
Maylan Newton, 67, died unexpectedly on Jan. 26. Maylan was ever present in our industry as a teacher, mentor and, above all, a friend, beloved by many.
Lawsuit alleges farmers are stymied in efforts to repair their own equipment or turn to local, independent repair providers, a potential roadmap for the automotive aftermarket's Right to Repair efforts.
As shops begin to tackle new technologies, they are experimenting with AI — here's five ways how they could use it.
If your shop hasn’t taken specific actions outlined in the 6H rule, which applies to all shops, it is out of compliance.
