Your brand — your image — is built on promises kept, not just good intentions. And there’s nothing more dangerous than a customer who feels betrayed.
Posts published in “Columnists”
It is imperative that shops are prepared to service ADAS, especially considering that many ADAS parts are expensive, generate profit, and can be easily damaged.
Tips for entry-level techs and some advice for what they don’t always teach in the classroom.
After deciding college wasn’t for her, Colorado's Jodie Cordova began charting a long and successful career in automotive that continues today.
If you're not trying to stay in front of your best customers and maintain your relationship, you're giving your competition permission to take them away from you.
On-demand vehicles and ride-sharing will continue to have an impact on our industry, but how it will impact your business will depend greatly upon your company’s organizational views.
It doesn’t cost to belong to a trade association — it can pay you big dividends.
