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AAPEX July webinar to discuss how, or whether, to engage in political and social discourse

Participants will learn and discuss a company’s cost of circumventing or not engaging in key social and political issues

Las Vegas—The AAPEX Webinar Series will present, “Companies and the Culture Wars: How, or Whether, to Engage in Political and Social Discourse,” on Tuesday, July 25, from 10 a.m. – 11 a.m. CST. Registration is required to attend the free webinar.

Jessica Hinman, a leader in corporate social responsibility (CSR) and diversity, equity and inclusion (DEI), will present the webinar and discuss how the Black Lives Matter movement, a global pandemic, a fragile economy and increasingly divisive social issues have led companies to consider how, or whether, to engage in political and social discourse.

Frequently, companies incite employee discontent or lose customer and industry loyalty because there are no playbooks or algorithms to determine what to do. Participants will learn and discuss a company’s cost of circumventing or not engaging in key social and political issues (weaponized ignorance).

The development of internal resources for information on key topics Navigating employees’ and customers’ views in the short term. A long-term strategy for social/political crisis management, education and collaboration.

Hinman has more than 10 years of experience in corporate social responsibility, equity, and social justice, as well as strategic government and nonprofit engagement. Most recently, she was the AVP of Corporate Social Responsibility at FCP Euro. Formerly, Hinman led Global Corporate Social Responsibility for Pratt & Whitney. She holds a BA in International Communication, a Master’s Degree in Public Administration, graduate certificates in Diversity, Equity and Inclusion and Nonprofit Management, and a Mental Health First Aid certification.

The AAPEX 2023 Webinar Series started in June and consists of four pre-event general education webinars to explore where the automotive aftermarket is headed. To watch the first webinar in the series, go to: “How Generative AI is Powering Innovation in Automotive Repair.”

Additional webinars will be held in September and October leading up to AAPEX 2023 in Las Vegas. Webinar submissions are still being accepted and will be reviewed on a rolling basis.

To submit a proposal, use the Webinar Submission Form. AAPEX will take place Tuesday, Oct. 31 through Thursday, Nov. 2, at The Venetian Expo.

About AAPEX AAPEX unites the more than $1.8 trillion global automotive aftermarket industry and historically draws approximately 2,500 exhibiting companies from around the globe that display innovative products, services and technologies that keep the world’s 1.5 billion vehicles on the road. AAPEX provides advanced technical and business management training for professionals to maintain excellence and take their businesses to the next level.

Industry buyers include automotive service and repair professionals, auto parts retailers, independent warehouse distributors, program groups, service chains, automotive dealers, fleet buyers and engine builders. AAPEX was recently honored by Trade Show Executive (TSE) as one of the 50 fastest-growing trade shows in 2022. The event also made TSE’s list of the top U.S. trade shows in 2021. AAPEX is a trade-only event and closed to the general public. AAPEX is co-owned by the Auto Care Association and MEMA Aftermarket Suppliers. For more information, visit AAPEX 2023 or e-mail: On social media, follow AAPEX at #AAPEX23.

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