Overdryve.ai combines traditional CRM capabilities with AI, predictive analytics, and advanced customer acquisition tools to drive revenue
Las Vegas—Overdryve, a marketing management company specializing in the automotive aftermarket, announced Overdryve.ai CRM+ Marketing Intelligence at AAPEX 2026, introducing a new approach to customer relationship management for independent auto repair shops.
Built on more than 15 years of automotive marketing experience, Overdryve.ai combines traditional CRM capabilities with artificial intelligence, predictive analytics, and advanced customer acquisition tools to help shops increase car count, drive revenue, and make smarter marketing decisions.
“We were born as a traditional marketing agency with one mission: take marketing off shop owners’ plates and give them back their time,” said Mike DelaCruz, founder and CEO of Overdryve. “Marketing management is still a huge part of who we are, and that’s not changing.
“But AI gives us an opportunity to take everything we’ve learned and change how shops understand their customers, measure performance, and grow their businesses.”
Staying Ahead of the Numbers
Overdryve.ai monitors revenue, car count, and average repair order against established goals, projecting where a shop is likely to finish the month. Halfway through the month, shop owners are automatically notified whether they’re on pace or falling behind.
“Shop owners are busy running their businesses, and sometimes they don’t realize they’ve missed their goals until the month is over,” DelaCruz said. “By the time they review the numbers, develop a strategy, and launch a campaign, they could already be five business days into the next month. That’s valuable time lost.
Overdryve.ai uses artificial intelligence to analyze customer behavior and deliver more relevant, personalized email and SMS communications designed to improve engagement and increase customer visits.
The platform goes beyond customer retention, helping shops identify and target prospective customers based on vehicle make, model, household income, and other demographics through personalized email campaigns designed to attract new customers.
“Customer retention is incredibly important, but so is finding new customers,” DelaCruz added. “With Overdryve.ai, we’re bringing both together. It’s about understanding your existing customers, identifying new opportunities in your market, and sending the right message to the right person at the right time.
“Ultimately, our goal is to help shops attract more vehicles and build relationships that last a lifetime.”
Comments are closed.