His career includes leadership roles at Mevotech, CARQUEST, Autolite/UCI FRAM Group, and Uni-Select USA
Spring, Texas—Keith D. McManus has been named CTR America Director of Sales for the U.S. and Canada. Based in Spring, Texas, McManus brings more than 20 years of senior sales leadership experience across the automotive aftermarket and original equipment service sectors.
His career includes leadership roles at Mevotech, CARQUEST, Autolite/UCI FRAM Group, and Uni-Select USA, along with extensive experience working with warehouse distributors, buying groups, national accounts, and independent aftermarket partners.
Before joining CTR America, a global automotive components manufacturer including OE steering and suspension applications, McManus spent 12 years as Director of Sales for the Central Region at Mevotech, where he led chassis, steering, and suspension sales across a large national territory.
Earlier in his career, he managed 13 national account executives at CARQUEST and oversaw 10 territory sales managers at Autolite/UCI FRAM Group. He also worked with Uni-Select USA, developing a broad understanding of the relationships and channel strategies that shape the North American independent aftermarket.
“After two decades of selling chassis and suspension parts, I knew the competitive landscape inside and out,” McManus said. “What I had never done was work for the company that actually manufactures the OE part. When I understood the full scope of what CTR is — not simply an aftermarket brand, but an experienced OE manufacturer — I knew this was a once-in-a-career opportunity.
“The North American aftermarket channel is still largely underpenetrated for CTR. Being part of building that is exactly the kind of challenge I’ve been working toward.”
In his role, McManus is focused on introducing CTR to warehouse distributors, buying groups, and distribution partners across the United States and Canada.
The conversation often begins with an unexpected realization: some customers may already have experience with CTR-manufactured components without knowing the name of the company behind them.
“I’m looking forward to watching the moment when customers realize they’ve been using our parts all along under different labels,” McManus said. “That conversation changes everything.”
Rather than positioning CTR as simply another line entering a crowded category, McManus stated he wants customers to understand the company’s role in designing, manufacturing, and validating components for original equipment applications.
For distributors and technicians, he added, that distinction can provide important context when evaluating product quality, consistency, and testing standards.
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