Agreement comes as the rent-to-own industry continues to gain national momentum, expected to reach a market value of $151.65 billion by 2033
Boston—RNR Tire Express (RNR), part of the multi-brand franchisor company DX3 Brands, continues to expand in New England with its first Massachusetts location. Spearheaded by local entrepreneur Matthew Rossini, the new location is expected to open this summer in Brockton.
“This marks a significant step forward in our New England development strategy,” said Adam Sutton, CEO of DX3 Brands and RNR Tire Express. “Matt’s leadership, operational expertise and commitment to community impact make him an ideal franchise partner. His focus on team development and customer experience will be instrumental in establishing the RNR brand across Massachusetts.”
Rossini brings a background in marketing, sales, and leadership to his new venture. In his last role, he served as VP of Marketing and Channel Sales for JACO, Inc., a Franklin, Mass., manufacturing company, playing a key role in its market share growth and its successful sale to a private equity firm.
Now, as he transitions into a new professional chapter, Rossini said he is excited to bring RNR’s flexible payment model and service-driven culture to a market he believes is ready for it.
“I grew up surrounded by strong values and a hands-on work ethic, and RNR immediately felt like a brand that aligned with that,” he said.
This agreement comes as the rent-to-own industry continues to gain national momentum, expected to reach a market value of $151.65 billion by 2033.
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