The Alliance closes out 2025 Winter Meeting and presents awards in several key categories for partner and service excellence
Aventura, Fla.—The Aftermarket Auto Parts Alliance, Inc. has announced East Penn Manufacturing as its 2025 Channel Partner of the Year award winner at the 2025 Alliance Winter Shareholder Meeting, held December 7–11, at the JW Marriott Turnberry in Aventura, Fla.
“Our channel partners continue to demonstrate outstanding commitment and performance, helping to advance our shared goals and drive innovation across the aftermarket,” said John C. Washbish, President and CEO of the Aftermarket Auto Parts Alliance, Inc., “This event is not only about recognizing their achievements but also about strengthening the partnerships that move our industry forward.”
The four-day event brought together hundreds of Alliance shareholder members, channel partners, and industry leaders for a week of collaboration, innovation and celebration.
The highlight of the meeting was the annual Alliance Channel Partner Awards Banquet, where the Alliance recognized outstanding channel partners across multiple categories — among them, the Channel Partner of the Year award, presented to East Penn for exceptional performance and partnership throughout 2025.
“Being recognized as the Alliance’s Channel Partner of the Year is an incredible honor,” said Bruce Herman, Vice President of Sales at East Penn. “We are proud to collaborate with the Alliance and its shareholder members to support their vision and contribute to the success of the entire network. This recognition reflects the hard work and dedication of the entire East Penn team.”
Additional awards were presented across several key categories, celebrating channel partner excellence and their service across the Alliance member network.
| Award | 2025 Winner |
| Technology Support | Dorman |
| Manpower | Robert Bosch Company |
| Diamond | GDP- Global Parts Distributors |
| Training | Standard Motor Products, Inc. |
| CVHD Hauler | Tectran |
| Technology Partner | Elite Extra |
| Logistics | Gates |
| Marketing | Valvoline |
| Customer Service | TERREPOWER |
| Exclusive National Brand | MacPherson by FCS |
| Impact | CEC Industries |
| Lonestar | Highline-Warren |
Following the formal conclusion of the Winter Meeting, the Channel Partner Advisory Council (CPAC) convened to review insights from the week’s discussions and identify key priorities for the coming year.
“The CPAC continues to be a valuable forum for open communication and collaboration between the Alliance and industry partners,” said Colby Florea, Vice President of Sales at Gates. “It’s another avenue for partnership growth and for all of us to stay plugged in on everything Alliance, but also a chance to discuss overall industry goals, initiatives, and ways we can work together.”
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