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Mighty Auto Parts expands mid-Atlantic footprint with new Delmarva franchise

The shop recently went live and will serve the Delaware region with future expansion plans into eastern Maryland

Peachtree Corners, Ga.—Mighty Auto Parts has announced the addition of Mighty Auto Parts of Delmarva to its growing national network. The new franchise is officially licensed to Price Auto Group, in operation in Delaware’s automotive industry since 1961. It recently went live and will serve the Delaware region with future expansion plans into eastern Maryland.

Price Automotive Group began with Diamond Motor Sports, a motorcycle dealership and has evolved into a dealership group, currently operating:

  • Price Honda and Price Acura in Dover
  • Price Toyota in New Castle
  • Price Toyota World in Newark
  • Diamond Motorsports in Dover
  • Short’s Marine in Millsboro
  • Xtreme Graphix in Milford

Additionally, construction has just completed for the Price Premier Dealership near Rehoboth Beach, which is a 22,300-square-foot pre-owned automotive and service center that will also house Diamond Motorsports’ ATVs, motorcycles, and boat trailers.

This new partnership marks Mighty’s 24th dealership-integrated franchise.

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