The launch of the products coincides with multi-year business commitments and opportunities of more than $100 million from various channel partners
Los Angeles—Motorcar Parts of America Inc. has announced the introduction of a comprehensive line of brake pads and rotors, serving the professional installer market under the company’s Quality-Built brand.
The launch of the products coincides with multi-year business commitments and opportunities of more than $100 million from various channel partners, primarily across multiple brake-related products, and initial inventory to support the ramp-up.
The company’s new copper free and environmentally friendly brake-pad line utilizes an industry-leading formulation. Its launch is under an exclusive distribution rights agreement for the North American market. Applications include complete hardware coverage or no hardware for the economy lines.
The company’s brake rotor line offers full-line coverage for passenger vehicles and light trucks, with OE-style and fully coated corrosion protection based on extensive corrosion resistance testing.
“The introduction of brake pads and rotors complements our newly completed brake caliper operations and expansion program in Mexico, as well as our industry reputation for quality, innovation, and customer-centric service. We are encouraged by the initial response to our new product offerings and look forward to further opportunities across the company’s entire line of aftermarket categories,” said Selwyn Joffe, chairman, president and chief executive officer for Motorcar Parts of America.
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