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Mike DelaCruz joins Elite as vice president of sales

Throughout his career he’s spent time at Demandforce, Kukui and most recently Broadly, managing the sales team in the company’s Auto Division

Rancho Sante Fe, Calif.—Elite has announced that Mike DelaCruz has joined the company as its vice president of sales.
 
DelaCruz brings nearly 20 years of sales and business development experience to his new role, with the last 10 spent helping advance the automotive aftermarket industry.

Throughout his career he’s spent time at Demandforce, Kukui and most recently Broadly, managing the sales team in the company’s Auto Division. DelaCruz has helped thousands of shop owners implement software solutions that have made their shops more successful, and as a result of the impact he’s had on these shops, his speaking engagements with several industry groups, and his interviews with industry media, he’s become nationally recognized as an industry expert.

He’s also been given several accolades during his time spent helping shop owners, including being awarded 2017 Employee of the Year while at Kukui.

“The reasons for Mike’s success are simple: He’s not only hardworking and driven, but he’s principled-centered and incredibly passionate about helping people,” said Bob Cooper, president of Elite. “These traits make me truly honored to be able to work with him, and I have zero doubts that he’s going to help countless shop owners become more successful in his new role.”

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