Deneau will support initiatives for B2B and B2C clients, including public relations, event management and social media marketing.
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The elected board is for the 2022-2023 term and is effective as of July 1.
Cruickshanks's 27-year aftermarket career has been focused on strategy, marketing and communications.
Feeney was responsible for the significant growth of the business and a threefold increase in the number of associates.
The moves create an organizational structure that will better serve TIA as it navigates fast-changing tire and automotive environment.
Theologou will be focused on all aspects of product management, including new product development, pricing and strategy.
Jerzykowski will use her experience in the automotive original equipment and aftermarket industries, technology and consumer goods sectors.
