Three-day event will feature a charity walk, opening night celebration, educational sessions and an awards gala, Sept. 30-Oct. 2
Denver—The Driven Brands Collision Group has announced the 2025 Ascend Conference, taking place from Sept. 30 to Oct. 2, in Denver. Franchise partners from Abra, CARSTAR, and Fix Auto USA, along with Driven Brands team members, vendors and industry leaders, will attend the third annual U.S. collision repair conference.
This year’s conference will be hosted at the Sheraton Denver Downtown Hotel, offering attendees views of the Rocky Mountains and direct access to the city.
The three-day conference will include:
- The Colorado Crawl Charity Walk – Taking place in the heart of Denver. All proceeds will benefit the Cystic Fibrosis Foundation.
- Opening Night Event – Opening night celebration welcomes guests and sets the tone for the days ahead.
- Educational Sessions – Educational sessions designed to provide insights, tools, and strategies.
- Awards Gala – A formal awards and dinner gala will honor franchise partners for their contributions and achievements across the network.
“The Ascend 2025 Conference represents more than just a gathering. It embodies our commitment to innovation, collaboration, and excellence across the collision repair industry,” said Damien Reyna, Chief Operating Officer, U.S. Collision.
“We’re excited to bring together our franchise partners, vendors, and industry leaders in Denver, a city known for its forward-thinking spirit. Together, we will share insights, celebrate achievements, and inspire the next chapter of growth and success for our network and the industry.”
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