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Wisconsin family-owned business recognized as national shop of the year

Silver Lake Auto & Tire Centers has five locations in Oconomowoc, Hartland, Brookfield, New Berlin, and Muskego

Oconomowoc, Wis.—Silver Lake Auto & Tire Centers, located in Waukesha County, Wis.,has been named Shop of the Year by the Automotive Training Institute (ATI).

“This award is a true testament to our entire team’s dedication,” said Dan Garlock, CEO of Silver Lake Auto, a family-owned, five-location company. “Our core values are built on trust, growth, and creating exceptional experiences. Winning this national award validates our commitment to these values and shows we’re delivering on our promise to be better.”

Silver Lake Auto’s focuses on several key areas:

  • Investing in People: They prioritize continuous learning for their team members, ensuring they stay current with the latest technologies and best practices.
  • Exceptional Customer Service: Silver Lake Auto understands that time is a person’s most precious commodity and offers modern-day solutions to protect it, including complimentary loaner vehicles, online scheduling, text communication, and comprehensive digital vehicle inspections.
  • Maintaining the Highest Standards: Exceeding expectations is the standard at Silver Lake Auto and is reflected in the 2400+ glowing Google Reviews, averaging a 4.7-star rating across all locations.

Owned by brothers Dan and Darren Garlock, Silver Lake Auto & Tire Centers has five locations in Oconomowoc, Hartland, Brookfield, New Berlin, and Muskego.

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