Five major brand types will be competing for market share that is expected to add more than $23 billion between 2025 and 2030, here’s a brief overview of each
Fort Wayne, Ind.—The foreign nameplates market is expected to add more than $23 billion in product volume in the light-vehicle market between 2025 and 2030, according to a new industry analysis.
It is anticipated to generate more than 90% of total car and light-truck aftermarket product growth at user-price, and five major brand types will be competing for market share: Domestic brands, Foreign brands, Private Labels, OE-Supplier brands, and OE brands.
“As the marketplace evolves through the end of the decade, the competitive strength of these five types of brands will vary substantially by vehicle nameplate, distribution channel, repair outlet group, and product category,” states the latest Lang Aftermarket iReport.
The following is a brief overview of each brand type.
Domestic Brands
Domestic brands are marketed by U.S. manufacturers. Some Domestic aftermarket brands have integrated OE and OE-Supplier products into their lines to achieve broader market coverage, especially among foreign nameplates.
Although most Domestic brands have broad applications for foreign nameplates, this is generally not considered their strong suit, states Lang, as end-users can perceive that other brands provide superior foreign nameplate coverage, product fit, and quality.
Foreign Brands
While Foreign brands are marketed by foreign companies, some have U.S. facilities and have applications for domestic nameplates, though many focus on providing “exceptional coverage” of foreign nameplates (sometimes limited to certain brands).
Foreign brands are often rated high in quality, fit, and performance. Repair outlets often prefer them to Domestic brands for use on foreign nameplates.
Private Labels
Private Labels are sold exclusively by certain distributors and retailers whose names they often carry. Private Labels use various product sources, including OE manufacturers, OE suppliers, or Foreign and Domestic brands (which can vary by vehicle nameplate).
Private Labels increasingly co-brand with OE and OE-supplier products, especially for foreign nameplates.
OE Brands
OE brands carry the vehicle manufacturer’s name (in most cases) and are distributed almost exclusively through vehicle dealers. OE brands are installed in dealer bays and distributed by dealers to independent repair shops and DIYers. However, a growing gray market sells OE brands through non-OE aftermarket distribution channels.
OE-Supplier Brands
OE-Supplier brands are sold in the aftermarket by manufacturers that supply OE components to automakers. In many cases, their aftermarket products are identical to those sold in OE boxes.
These brands often extend their product lines well beyond the nameplates they serve as OE manufacturers, offering broad coverage across the vehicle population. This expands their market reach while allowing them to benefit from an OE association even when they are not the original supplier.
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