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GM unveils new GM Genuine Parts and ACDelco parts packaging

New, enhanced brand security features help protect customers against purchasing counterfeit product and ensures authenticity versus “meeting OE spec”

Grand Blanc, Mich. General Motors Customer Care and Aftersales has released all-new parts packaging as part of a broader effort to rebrand and strengthen GM Genuine Parts and ACDelco. These global parts brands offer a full portfolio of maintenance, repair, collision and powertrain components.

For GM dealers and independent aftermarket sellers, this announcement includes enhanced brand security measures to guarantee authenticity. The rebrand is a result of global research and will help ensure a consistent brand image.

GM reveals all-new GM Genuine Parts and ACDelco parts packaging.

New packaging features include:

  • Internationally relevant color coding and graphics
  • Illustration of a continued three-tiered strategy, with an OE portfolio that is designed, engineered, tested and backed by General Motors
  • Multi-language translations
  • Clear designations that the product is an authentic GM Original Equipment part, versus “meeting OE spec”
  • UPC codes on several products to support sellers and their evolving businesses
  • New brand security features to provide customers extra confidence and help protect against purchasing counterfeit product

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