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Kukui names Lorie Sharp its new CEO

Roseville, Calif.—Kukui Corporation has announced that Lorie Sharp is the organization’s new CEO. Sharp succeeds Todd Westerlund who, after leading the company’s transformation over the past several years, will continue to lead Kukui’s sales and marketing machine as Chief Revenue Officer (CRO).

Sharp brings more than 20 years of experience leading global automotive companies through ever-changing competitive landscapes. Most recently, Sharp served as the managing director of asTech, a global provider of vehicle electronic systems for the automotive industry.

“Kukui is a vibrant company with a strong brand at the forefront of marketing innovation for the automotive aftermarket industry,” Sharp said. “It is an exciting time of unprecedented growth and opportunity in the automotive industry at large, and I am honored to be joining Kukui to continue its mission of supporting the success of automotive businesses worldwide.”

“Building Kukui into the industry leader that it has become was an amazing experience for me,” Westerlund said. “In the next phase of our growth, I am excited to be able to provide my laser focus to driving our sales and marketing teams.”

Kukui Executive Chairman Jim Tallman added, “I’d like to personally thank Todd Westerlund for his transformational leadership and laying the foundation for Kukui’s future success over the last couple of years. As we usher in a new era of growth, Lorie Sharp’s deep understanding of the market opportunities and challenges facing the automotive aftermarket industry, combined with Todd’s sales and marketing expertise, will provide the strong leadership team we require to meet the evolving needs of our customers.”

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