Payne is the Director of Product for Automotive Parts Associates with over 25 years of experience in the automotive aftermarket
Sacramento, Calif.—Rob Payne of the Automotive Parts Associates has been appointed to the CAWA Board of Directors.
“I am excited to announce that Rob Payne of the Automotive Parts Associates is joining the CAWA Board of Directors,” said Chair of the Board of Directors Michael Rukov during the appointment process. “I look forward to Rob’s participation and contributions to CAWA in assisting the Association in achieving its goals as an effective and valuable automotive care industry organization.”
Payne is the Director of Product for Automotive Parts Associates (APA) with over 25 years of experience in the automotive aftermarket. In his position at APA, he is responsible for the management of supplier relationships and overall product strategy. Payne is also actively involved in marketing, data-warehousing and strategic planning.
Prior to joining APA in July of 2021, he was the Category Manager for Brakes at GPC/NAPA headquarters in Atlanta where he led the NAPA brake team product strategy, advertising and marketing efforts over a two-year period. The majority of Payne’s career was spent at O’Reilly Auto Parts beginning in 1997 starting as a delivery driver, parts specialist. He joined the O’Reilly headquarters in 1999 with the Inventory Control Department in various roles. In 2007, Payne was promoted to Product Manager overseeing undercar categories such as chassis, ride control and power steering. He and his wife, Rachal, currently live in the Atlanta area and enjoy traveling and spending time with family.
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