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Alliance promotes Justin Hebert to director of Category Management & Commercial Vehicle and Heavy Duty

The program launched in early 2022, and has grown in scope and membership; Hebert will also continue to manage its underhood category

San Antonio—The Aftermarket Auto Parts Alliance, Inc. has promoted Justin Hebert to director of Category Management & Commercial Vehicle and Heavy Duty (CVHD). In this position, Hebert will lead the Alliance CVHD program while continuing to manage its underhood category.

“Justin has been a key player for the Alliance category management team since he joined us in 2013,” said JC Washbish, Vice President Sales and Marketing at the Alliance. “We have seen tremendous heavy duty growth this past year. Justin’s promotion is a testament to his hard work, and the Alliance’s commitment to success as we continue to add members to the Alliance CVHD program.”

Hebert joined the Alliance in October of 2013 and as category manager. Before joining the Alliance, Hebert was product manager at Gates Corporation and category manager at Parts Warehouse, Inc.

“I’m excited for this new opportunity within the Alliance and look forward to our continued growth in the medium, heavy duty aftermarket,” said Hebert. “This segment is enticing to be a part of, and in this new role I’ll be able to continue supporting Alliance distributor members, build industry partnerships, and take the program to new heights in 2023.”

The Alliance Commercial Vehicle & Heavy Duty program launched in early 2022, and in the last year has grown in scope and membership. The focus of the Alliance CVHD program starts with technology with a suite of IT tools related to inventory analysis, category management, distribution efficiencies and ecommerce.

The Alliance CVHD will participate in the HDAW event, Jan. 16 – 19, at the Gaylord Texan Resort & Convention Center in Grapevine, Texas.

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