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Alliance Parts Warehouse promotes Kris Goldman to general manager

Goldman will lead and be responsible for APW direction, logistics, operations, staff and channel partner interactions

San Antonio—The Aftermarket Auto Parts Alliance, Inc. and the Alliance Parts Warehouse (APW) has announced that Kris Goldman has been promoted to general manager – APW, effective Dec. 1. In this position, Goldman will lead and be responsible for APW direction, logistics, operations, staff and channel partner interactions.

“We are proud to promote Kris Goldman to the position of general manager,” said JC Washbish, Vice President of Sales and Marketing at the Alliance. “With his leadership the Alliance Parts Warehouse continues to meet the needs of Alliance members, exceeding organizational goals and supporting the sales efforts of our shareholders. APW is in great hands with Goldman at the helm and has the full support of the Alliance membership.”

Goldman has been with Alliance Parts Warehouse since October of 2019 when he joined as APW Controller. Prior to working at APW, Goldman was Executive Vice President and CFO of Newmark Moses Truck Partners.  Goldman holds a BA of Science in Accounting from the University of Arkansas – Little Rock, and graduated from Leadership 2.0 through the University of the Aftermarket and Northwood University in March of 2023.

Goldman will work directly with Alliance headquarters executive leadership on the direction of Alliance Parts Warehouse including opportunities through the Federated-Alliance joint venture. He will be responsible for the day to day decision-making, guidance, logistics, operations and finance at APW.

“I am honored to serve both APW and Alliance shareholders as general manager of APW,” said Goldman. “As an outsider coming into the aftermarket, it has been a great experience at the Alliance, learning from the best in the industry. APW has experienced great success over the last four years, even while dealing with Covid, supply chain issues and labor challenges. I am looking forward to growing our relationship with our channel partners to ensure all our shareholders experience the ‘Service is the Difference’ values we all strive to meet. I’m excited for the growth opportunities we have within Alliance Parts Warehouse and believe we have a great team in place to get the job done.”

In this new role, Goldman will report directly to JC Washbish.

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