Evergreen, Colo.—Longtime industry veteran Steve Sharp has joined Aftermarket Matters as its marketing consultant, where he will bring decades of automotive aftermarket marketing and media experience and product promotion.
“We’re excited to have Steve on board to further grow Aftermarket Matters’ brand and audience,” said Rob Merwin, publisher. “Steve is a true industry enthusiast and supporter and he works tirelessly to promote it. It’s great to have him on the team.”
Sharp added, “I’ve been excited about Aftermarket Matters since Rob’s first call to me about the idea. It’s the perfect legacy to the now-closed Parts & People publication and a great tribute to its publisher, Lance Buchner. The repair industry — its suppliers, WDs and shops — needs a portal for information and training, as well as shop profiles and industry and legislative insights. Aftermarket Matters fill that void.
“I’m thrilled to join Rob and his staff on an advisory level.”