TechNet Impressions’ design team develops branding packages customized to the unique building specifications of each repair shop in the network
Raleigh, N.C.—Advance Auto Parts has unveiled TechNet Impressions, a branding program that offers customized design concepts, solutions and installation options to benefit TechNet’s network of more than 15,000 locally owned and professionally operated vehicle repair shops across North America.
Through the new program, TechNet Impressions’ design team develops branding packages customized to the unique building specifications of each repair shop in the network. Upon request, TechNet’s team provides complete interior solutions such as branded service counters, furniture and other fixtures, along with exterior enhancements, including branded awnings, non-illuminated and LED-illuminated signage, bay banners and more. Programs can be tailored to budget, providing repair shops the opportunity to make subtle or substantial changes to the appearance of their facility.
The TechNet Impressions team will also work with municipalities to ensure upgrades are approved within local guidelines and regulations, giving repair shops peace of mind and the opportunity to focus on their customers.
“Our TechNet members spend years establishing their image and reputation,” said Lauren Beaulieu, vice president of professional marketing for Advance, Carquest and Worldpac. “Our Impressions program helps shop owners enhance their own local brand while incorporating TechNet to highlight the benefits motorists receive by choosing a TechNet shop. We were excited to see the results of our Impressions pilot program, and look forward to partnering with more repair shops in our network to help grow their businesses.”
TechNet recently ran a pilot program consisting of more than one hundred repair shops across the United States partnering with the Impressions’ design team to oversee significant shop remodels. Following each redesign, each shop reported an increase in customer traffic and business.
All TechNet-affiliated shops offer motorists a minimum 24-month/24,000-mile nationwide warranty, plus roadside assistance, consumer promotions, access to financing and more. Plus, all TechNet shops receive Advance’s proprietary MotoVisuals database of vehicle service and repair animations, which helps to educate customers on necessary vehicle services using easy-to-follow illustrations.
Financing options for TechNet Impressions are available for qualifying repair shops. To learn more, visit technetprofessional.com.
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