Their meeting conveyed a policy signal that views collaboration with the U.S. automotive sector as central to advancing important initiatives
Las Vegas—Taiwan Excellence made its debut at the SEMA Show 2025, underscoring Taiwan’s expanding leadership in automotive electronics and intelligent mobility.
The opening ceremony brought together James C. F. Huang, Chairman of the Taiwan External Trade Development Council (TAITRA) , and Chin-Tsang Ho, Deputy Minister of Taiwan’s Ministry of Economic Affairs (MOEA), alongside Tom Burns, Executive Director of the Nevada Governor’s Office of Economic Development, and Joe Green, Business Development Executive at the Las Vegas Chamber of Commerce.
Their meeting conveyed a policy signal: Taiwan views collaboration with the U.S. automotive sector as central to advancing next-generation manufacturing, mobility innovation, and economic resilience.
Huang emphasized that the island’s competitiveness lies in its semiconductor precision, ICT integration, and system reliability — capabilities that form the foundation of its expanding automotive electronics ecosystem.
He said those strengths are increasingly relevant to U.S. automakers and aftermarket suppliers seeking dependable technology partners in areas such as advanced driver assistance systems, power management, and connected vehicle infrastructure.
Safety Driven Innovation — Taiwan’s Vision for Smart Mobility
The Taiwan Excellence Pavilion, themed “Safety Driven Innovation,” brought together 14 award-winning Taiwanese enterprises — including Sinpro Electronics, SYNTEC TECHNOLOGY, CONQUER ELECTRONIC, Micro-Star, and Delta Electronics — to showcase their latest breakthroughs in automotive electronics, ADAS, radar sensing, electric powertrains and fleet management.
Innovations include AI-enabled smart eMirrors, 360° connected telematics systems, edge-computing camera technologies and intelligent charging solutions for fleet safety, efficiency and connectivity.
Taiwan Excellence Panel Highlights: Shaping the Future of Vehicle Intelligence
On opening day, EverFocus Electronics, Vision Automobile Electronics, and MiTAC Digital Technology led a panel discussion titled “From Edge AI to Sensor Fusion — The Technology Reshaping Mobility.”
Speakers discussed how real-time data integration, edge computing, and connected sensing are redefining intelligent safety systems, enabling fleets and drivers to operate with greater precision and confidence. They also emphasized that the real-time integration and interpretation of automation and connectivity technologies are key to continuously enhancing vehicle performance and reliability.
A Full-Scale Supply Chain Presence: SEMA + AAPEX
Beyond the pavilion, over 270 Taiwanese exhibitors are participating in SEMA and AAPEX this year, representing the full automotive value chain—from chips, sensors, and power modules to complete vehicle systems and fleet management solutions.
This collective presence highlights Taiwan’s end-to-end manufacturing strength and its role as a stable innovation partner for buyers navigating the industry’s shift toward electrification, automation, and sustainability.
Pavilion’s Immersive Highlight: Natural Beauty of Taiwan’s National Parks.
Tied to the SEMA 2025’s theme “Igniting the World of Automotive Excellence,” Taiwan Excellence designed its pavilion with two massive LED screens. Presenting a giant glasses-free 3D content drawing attention, delivering a stunning visual of a race car bursting through a futuristic track. Together with the breathtaking views of Taiwan’s National Parks, which symbolizing Taiwan, an island of innovation and technology, and its significant role in the global aftermarket industry.
Comments are closed.