The franchise group currently has 17 locations across the state, with aggressive plans underway to scale significantly led by new COO and GM
Columbia, S.C.—Precision Tune Auto Care has announced that automotive industry veteran Pat Fire has joined the organization as general manager and COO, to help lead its expansion in South Carolina.
The franchise group currently owns and operates 17 locations across the state, with aggressive plans underway to scale significantly in the coming years.
Fire will lead the operational transformation and expansion efforts, focusing on performance optimization, multi-location integration, customer experience, and data-first decision-making.
“We are scaling a serious operation focused on creating a great customer experience by developing our teams and improving our processes” said Chad Bechtel, franchisee of Precision Tune Auto Care. “Pat Fire brings the rare combination of deep operational know-how from running large automotive groups, paired with top-tier marketing and data strategy. He’s exactly the leader we need to take this to the next level.”
Fire’s career spans executive leadership roles across the retail automotive and aftermarket service sectors, where he drove revenue growth, built teams, and implemented digital and customer retention strategies. In his new role, Fire will oversee all day-to-day operations, including team development, vendor relationships, performance management, and execution of the company’s growth roadmap.
“I’m excited to join a team that’s not just expanding, but building something truly scalable,” said Fire. “The foundation here is strong — now it’s about executing with precision, leveraging data to drive smarter decisions, and delivering a consistent, outstanding experience at every touch point.”
The group’s roadmap includes expansion through both acquisition and new store development, with Fire expected to be instrumental in standardizing operations and enhancing profitability across the network.
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