Carroll will assume responsibility for steering MOTOR’s marketing strategy growth initiatives following Director of Marketing John Lypen’s retirement this summer
Troy, Mich.—MOTOR Information Systems, a provider of automotive data solutions, has welcomed Stephen Carroll as its new Vice President of Marketing. Carroll brings over 20 years of experience in marketing, finance, business strategy, M&A and business development across software- as-a-service (SaaS), e-commerce and data analytics industries.
Most recently, Carroll served as Vice President of Marketing for SemaConnect. Prior to that he served as Senior Director of Enterprise Marketing and Business Development at Cvent, a Vista Equity Portfolio company focused on software-as-a-service solutions for corporations and the hospitality industry. Carroll is a graduate of the University of Arizona, earning a Bachelor of Science in Finance and Accounting and an MBA.
Carroll will assume responsibility for steering MOTOR’s marketing strategy growth initiatives following Director of Marketing John Lypen’s retirement this summer. Lypen was with MOTOR for 42 years and helped establish and build the award-winning marketing team that exists today.
“I am excited to join MOTOR,” Carroll said. “MOTOR has a storied history and, as part of the Hearst portfolio of companies, is primed for future growth and expansion.”
MOTOR Information Systems is known for its comprehensive automotive data offerings that empower businesses and professionals in the auto industry. With Carroll’s strategic guidance, MOTOR strives to expand its market presence and enhance its communication efforts during this time of remarkable growth.
“We are thrilled to welcome Stephen Carroll to MOTOR,” said MOTOR President Jeff Nosek. “His experience in building scalable marketing programs will be instrumental in helping the company navigate the dynamic landscape of the automotive industry. As we anticipate significant developments in the market, Stephen’s strategic vision will be an invaluable resource in ensuring MOTOR remains a leader in providing best-in-class data solutions.”