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Shops can take guesswork out of tire pricing

New feature leverages market data to help stay competitive with big-box stores and chains through custom pricing strategies

Logan, Utah—Tire Guru, a provider of software and websites for auto repair shops and tire stores, has announced its new “Tire Price Optimizer,” a tool that ensures tire and auto shops have a competitive edge in the local market through data-driven, real-time price optimization.

Tire Guru’s price optimization tool leverages real-time local market pricing data to price inventory according to profit goals within the shop management system. The data, powered by Fitment Group, takes the guesswork out of pricing to give shops an advantage and help them maximize profits.

“Auto shops don’t want to make assumptions that their pricing is on target, and they don’t want to rely on hope that they’re making the most profit possible,” said Cavan Robinson, Vice President of the aftermarket division of Vehlo, parent company of Tire Guru. “This powerful feature uses actionable data to help shops eliminate the uncertainty around inventory pricing and feel confident in their tire pricing against competitors of all sizes.”

Tire Price Optimizer features and benefits include:

  • Price rankings against local competitors
  • Price view of inventory priced below market
  • At-a-glance calculation of potential profit based on pricing
  • Recommendations on pricing strategy and optimization
  • Seamless integration within the shop management system
  • Simple, easy-to-use interface and quick inventory pricing adjustments
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