The new packaging scheme features a bold look with vibrant graphics, strong ATE branding, and clear product identification and application designation
Allentown, Pa.—Continental has introduced a new packaging design for its range of high performance replacement brake fluids. The full portfolio, which is distributed throughout the North American market, includes ATE Super DOT 5.1, ATE SL.6, ATE SL, and ATE Typ 200 Brake Fluids. The new packaging scheme features a bold look with vibrant graphics, strong ATE branding, and clear product identification and application designation.
Dan Caciolo, head of Product Management for Continental Independent Aftermarket Powertrain & Brake Systems, said, “We’ve changed the package design of our brake fluids to create a stronger continuity for the entire line and make it easier for our customers to recognize our high-quality products and branding. But of course, only the packages have changed. The ATE brake fluids inside are the same performance-proven formulations preferred by OEMs and professional service technicians alike.”
ATE Brake Fluids are specially formulated to meet specific vehicle performance and safety requirements. ATE Super DOT 5.1 Brake Fluid sets a new technological standard for brake fluids with a high wet boiling point of 356 degrees F and proven viscosity even in extreme cold operating conditions. ATE SL.6 Brake Fluid is the ideal brake fluid replacement for ESP, ABS, and ASR electronic brake systems. ATE SL Brake Fluid is ideal for hydraulic brake and clutch systems. Finally, ATE Typ 200 Brake Fluid features a special formulation for the extreme demands of high performance and racing applications.
ATE is an aftermarket brand of Continental, one of the world’s leading brake system manufacturers and suppliers. From the introduction of the first hydraulic brake system in 1926, to the development of the first antilock braking system prototype in 1967, the ATE brand has a rich history of innovation and experience in the design and production of advanced brake system technologies.