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AISIN Aftermarket announces new corporate branding, logo and packaging

Packaging design specifications and anti-counterfeiting measures deter the proliferation of imitation AISIN products

Torrance, Calif.—AISIN Aftermarket, a business division of AISIN Group and a provider of OE-quality automotive parts, has officially launched AISIN’s new corporate branding, logo and packaging in the Americas, following the merger of parent company AISIN Seiki Ltd. with its subsidiary, AISIN AW, earlier this year.

The merger has resulted in the formation of “AISIN Corporation” to better foster synergies within the AISIN Group and to address future challenges as electrification and CASE-related technologies take the forefront in the mobility sector.

The new AISIN brand and logo embody AISIN’s vision and philosophy, “Inspiring Movement, Creating Tomorrow,” while the new tag line, “We Touch the Future” reinforces its commitment to moving forward collectively as a group, employing new technologies to create new mobility products and services that will ensure safety, comfort and beauty for the environment through clean power.

The roll out of the new AISIN logo is currently under way, making its debut on the AISIN Aftermarket website, Facebook page and YouTube Channel. Eventually, the new logo will be used in AISIN Aftermarket’s marketing and ad campaigns.

Along with these changes, AISIN automotive hard parts in the new colored packaging will also trickle into the market. “People will still see products under the old AISIN brand, logo and packaging for some period of time as we work through the transition,” said Larrow Kaufman, senior manager for Sales and Marketing. “On-shelf timing will vary based on our inventory of hard parts in the old AISIN packaging and AISIN product sell-through.”

The new colored packaging for AISIN automotive hard parts features three distinct elements, the background design, the distinctive gold icon and the new AISIN logo. Detailed packaging design specifications and anti-counterfeiting measures have been put in place in order to deter the proliferation of imitation AISIN products.

“With our new global corporate brand identity, AISIN Aftermarket (Americas) is well-positioned to continue its unwavering commitment to develop and provide premium quality automotive products that are relevant to the repair and service markets now and in the future,” said Dwayne Bates, general manager, AISIN Aftermarket.

AISIN training videos can be found on AISIN Aftermarket’s official YouTube channel at AISIN Aftermarket – AWA 

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