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Mitchell 1 opens registration for shop management workshop in Orlando

San Diego, Calif.—Mitchell 1 will hold this year’s first Shop Management Workshop, April 30 – May 2, at the Rosen Center Hotel in Orlando, Fla. The training is designed for auto shop management software users who want to learn more advanced capabilities, shortcuts and new features to run their businesses more efficiently. The sessions will uncover strategies that attendees can use to compete successfully against dealerships, maximize their maintenance and repair opportunities, and enhance their relationships with customers.

The two-day training session focuses on best practices and guides users through all levels of functionality of Mitchell 1 Manager SE and ShopKey Shop Management SE. Topics will include optimal settings, workflow options, customization, reporting, scheduling, program security, inventory, purchase orders and aftermarket catalogs. Instructors will also guide attendees through the newest program features.

In addition, the latest optional modules that expand Manager SE capabilities are also covered: the ProSpect digital vehicle check-in/inspection app for mobile devices and MessageCenter for text messaging directly from the system. Attendees will also learn about the integrated Mitchell 1 SocialCRM auto shop marketing service during a casual evening reception.

The workshop will be led by Tim McDonnell, senior marketing manager for Manager SE, and Dan Johnson, product manager for Manager SE.

Attendees can expect discussions on how to use the management system to energize their business, increase profits and boost productivity.

A practice lab equipped with computers and staffed by product specialists will be available throughout the event so attendees can practice and apply the skills they are learning in the training sessions.

Attendees will be welcomed with a cocktail reception on Thursday evening, April 30. Workshop sessions run from 8 a.m. to 5 p.m. on Friday, May 1 and Saturday, May 2. The registration fee is $250 per attendee, plus applicable tax, and covers seminars, breakfast, lunch and refreshments each day.

Participants are responsible for transportation to Orlando and hotel accommodations, and may reserve a room in the discounted Mitchell 1 hotel block at the Rosen Center Hotel through April 7. Early registration is encouraged. For more information about the workshop or to register, visit the shop management workshop registration website.

Attendees can earn 30 Automotive Management Institute (AMI) credits toward the Accredited Automotive Manager (AAM) designation by completing the workshop. At the end of each workshop, AMI course completion forms will be handed out to those attendees who wish to pursue AMI credits.

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