Greenman will work closely with Chief Operating Officer Brian Bates to support growth across Straightaway’s portfolio of local brands
Charlotte, N.C.—Straightaway Tire & Auto, an independent automotive repair platform with more than 95 locations nationwide, has announced that industry leader Ron Greenman has joined its Brand Advisory Council.
Greenman brings over nine years of experience from the Automotive Training Institute (ATI), where he most recently served as president. During his tenure, he worked directly with hundreds of independent shop owners across the U.S. and Canada, developing a deep understanding of the operational, financial, and personal decisions owners face as they scale or evaluate transition opportunities.
“I am excited to partner with Straightaway at an important moment in the evolution of the independent repair industry,” said Greenman. “Shop owners today are facing a complex set of choices around growth, capital, and succession. Straightaway stands out as a partner because founders don’t exit the business; they continue leading operations, with the capital and infrastructure to scale what they’ve already built. This is what makes Straightaway’s mission so unique and compelling.”
Greenman will work closely with Chief Operating Officer Brian Bates to support growth across Straightaway’s portfolio of local brands, focusing on operator alignment, founder retention, and scalable best practices.
“Straightaway is built by founders, for founders,” said Bates. “Our approach is simple — we partner with
successful multi-location operators and help them grow faster without losing what made their business special in the first place. The Brand Advisory Council extends that philosophy. It brings retired founders and experienced industry veterans like Ron into the design of how we partner, ensuring our model continues to be shaped by people who have actually run or worked closely alongside these businesses.”
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