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Posts published in “Columnists”

The best-kept secrets to dealing with sales objections

When it comes to dealing with objections, most service advisors shut down as soon as the customer says “It’s too much money”, or “I’d like to think it over" — because they don't know how to handle objections.

Are you aligned? Is your business?

To maintain strategic alignment, a company’s employees, culture, structure, and process have to flex, adapt, and react as the strategy itself shifts.

We’ve spoiled ’em, and they’re still not happy

Contrary to the plaintive cries of several suppliers and distributors, product from China is not our biggest market problem. Spoiled customers are ... and we can’t give stuff away fast enough.

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