This fictional auto repair story reimagines the roles of an OEM, an independent repair shop, and a consumer in the era of data-driven vehicles.
Posts published in “Columnists”
The industry is at an inflection point: customers and regulators demand urgent climate action, end users expect performance and reliability, and service providers need continuity.
While traditional media still holds a place in the advertising landscape, the rise of new digital media has transformed the way auto shops connect with consumers.
Repair shops need to be positioning themselves as their customers' one-stop shop. Otherwise, when the time comes, they will be back at the OEM dealership.
AI is more likely to enhance the skills of a technician rather than replace them and also help streamline shop processes and claims.
Before you get dollar signs in your eyes, note that bringing calibrations in-house is an important business decision.
