Locations increase local access for tire installation for consumers who purchase online as part of an expanding national network
El Segundo, Calif.—Tires Easy, a U.S. online tire retailer, is expanding its installation network by adding 16 Colony Tire locations in North Carolina and Virginia, increasing local access to professional installation for consumers who purchase tires online.
“Buying tires online gives consumers tremendous choice and convenience, and we want the installation experience to be just as easy,” said Brian Wright, senior VP of partnerships.
The Colony Tire locations bring Tires Easy’s installation network in the two states to 170 locations across 88 cities. The expansion is the first step in a wider initiative by Tires Easy to expand its nationwide installation network, making online tire buying and local professional installation more accessible to consumers across the U.S.
Tires Easy already works with a nationwide network of independent and national installation partners, including Pep Boys, Monro and Tire Choice. Customers can shop Tires Easy’s selection of more than 200 tire brands online, choose a participating installer during checkout, schedule an appointment and have their tires shipped directly to the shop for installation.
North Carolina Expansion
Tires Easy previously offered 73 installation locations across 46 North Carolina cities. Adding 10 Colony Tire locations increases the network to 83 locations across 52 cities statewide.
Colony Tire introduces Tires Easy installation service in six new North Carolina markets: Ahoskie, Aurora, Edenton, Plymouth, Williamston and Wilmington. It also adds installation options in Elizabeth City, Fayetteville, Greenville and New Bern, where Tires Easy customers already have access to other Tires Easy installation partners.
The result is broader coverage across the state, including major population centers and smaller communities where consumers may have fewer convenient installation options.
Virginia Expansion
In Virginia, six Colony Tire locations join Tires Easy’s existing network in Harrisonburg, Lynchburg, Richmond, Newport News, Norfolk and Suffolk.
The additions increase Tires Easy’s Virginia network from 81 to 87 installation locations across 36 cities, strengthening coverage in Central Virginia, the Shenandoah Valley and Hampton Roads.
The Colony Tire expansion demonstrates Tires Easy’s strategy to combine the advantages of e-commerce with convenient local service. Tires Easy has sold tires online since 2004 and serves consumers throughout the continental United States. The company has sold more than 8 million tires and offers more than 200 brands, coordinating delivery directly to participating installers.
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