EAS Tire & Auto completes state-wide rebrand

In addition to a new logo, signage and interiors, EAS has launched billboard campaign and will be an exclusive radio station sponsor

Littleton, Colo.—EAS Tire & Auto has completed a state-wide rebrand with 20 locations now operating under the EAS brand name, and featuring a new logo design, signage and interiors.

In addition to EAS’s rebrands, the company is also launching a new brand campaign. The marketing initiative homes in on the message that Colorado roads take a different toll on local vehicles, and EAS knows how to keep your car ready for any terrain.

Locals will now see billboards with the copy “Colorado Roads Hit Different,” supported by radio, social channels, digital ads, gas station media and other channels.

EAS will also be the exclusive sponsor of KOSI 101.1’s annual Teddy Bear Patrol this August. Every EAS location will serve as an official teddy bear collection site, inviting customers to donate new stuffed animals that Colorado first responders can give to children during emergencies.

Founded by Colorado native Brian Bates over two decades ago, Bates said this campaign reflects EAS’s longstanding connection to Colorado and its role in helping drivers navigate the challenges of life in the Rockies.

“Completing the rebranding of 20 of our current 25 locations across Colorado is a major milestone for our team and the communities EAS serves,” said Bates, who is also COO at Straightaway Tire & Auto. “Pairing that achievement with our first-ever brand campaign allows us to celebrate that progress while putting the full power of our scale to work — building awareness, deepening connection, and driving new customers to experience the EAS difference across the Denver market.”

Additional convenience and service enhancements include: