Toyota reigned again this quarter as the top-selling brand, capturing 17.4 percent of the state’s market share compared to Tesla’s 9.8 percent.
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The polarizing design and premium pricing initially captured attention, but competition and macroeconomic headwinds make it difficult to maintain sales levels.
Despite a strong start to the year, rising tariffs, inflation, and consumer caution may soften California’s automotive outlook for the second half of 2025.
New ICCT report reveals China's growing advantage in EV sales as BYD edges past Tesla in global BEV sales for the first time.
Overall, new vehicle registrations among all brands, including hybrids, show an increase of 8.3 percent growth from this time last year.
The most significant trend to emerge in the state is the shift in consumer preference within the alternative powertrain sector.
AutoPucks bring versatility for vehicles designed to be lifted by their pinch welds or by installing pucks into special holes in the vehicle subframes.
