Whatever generation they are from, they all want the same thing — being recognized, appreciated and respected.
Posts tagged as “millennials”
As an industry, we must look at our business models and figure out now how to adjust to each generation.
Three consumer generations currently total about 90% of the DIFM repair market, but Gen Z will begin to have considerable impact starting in 2026.
Videos can increase the likelihood that customers will approve additional needed repairs, though differences among consumer demographics exist.
New study finds significant differences on how to best communicate with Millennials, Gen Xers and Baby Boomers.
Generational changes alter Do-It-For-Me vehicle repair volume with Gen Z expected to have significant impact by 2025.
One-quarter of Americans say they would be likely to buy an electric vehicle for their next auto purchase, with Millennials leading the way (30%).
