With more than 20 years of industry experience, Bob Pegrum will focus on the company's co-manufacturing and remanufacturing channels.
Posts tagged as “marketing”
“Universities have spent decades building brand awareness with students and school counselors. Our goal is to meet them at that same level," says I-CAR vice president.
Despite what some over-sensationalized headlines might suggest, AI isn’t here to replace jobs, it’s here to work alongside you.
Kelly Dickens is now senior manager of National Accounts & Marketing and Mike Neal is promoted to manager of National Accounts, Commercial.
Research explores how each generation differs in perceptions of the repair experience and how to market service to them.
The average response rate for direct mail is 4.4%, higher than email’s 0.12%, but these results rarely materialize after a single touchpoint.
