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RANDYS Worldwide names Martin & Company agency of record

Everett, Wash.— RANDYS Worldwide has announced that Martin & Company Advertising has been retained as the company’s agency of record. As a source for drivetrain parts for light-duty cars, trucks and SUVs, RANDYS Worldwide distributes a comprehensive line of products including: differential gears, axles, installation kits, driveshafts, lockers, limited slip differentials, remanufactured transfer cases, axle assemblies and manual transmissions. In addition to the company’s flagship RANDYS Worldwide brand, parts are manufactured and sold under three additional well-known brands: Yukon Gear & Axle, USA Standard Gear and Zumbrota Drivetrain. RANDYS Worldwide distributes products from seven strategically located warehouses including: Everett, Wash.; Zumbrota, Minn., Fresno, Calif.; Florence, Ky.; Portland, Ore.; Franklin, Tenn., and Arlington, Texas.

Martin & Company Advertising, based in Nashville, Tenn., is a full service marketing and communications agency with three decades of experience serving clients marketing to the specialty performance and traditional automotive aftermarket. 

RANDYS Worldwide Marketing Director Neal Hollingsworth, says, “With the recent purchase from Tailwind Capital, we have the green light to aggressively pursue our long-term marketing objectives and new customer acquisitions to ensure maximum sales and customer satisfaction. Martin & Company has a proven record of assisting middle market companies with solid growth strategies. We look forward to working with Zan and her team to ensure we become the number one source in drivetrain auto care and performance.”

Martin & Company President Zan Martin says, “RANDYS Worldwide is on the cusp of major growth. We look forward to assisting with their long-term plans for growing RANDYS Worldwide sales with their existing brands and proposed new ventures. Our expertise is based on thirty years’ experience specializing in the automotive aftermarket and success in developing integrated marketing strategies for companies poised for growth.”

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